Since the Humane Genome unlocked the promise of DNA, scientists, physicians and patients looked to a day when our personal genetics would become a cornerstone of our daily health and wellness regimes.
Founded by renowned geneticist Dr. George Church, Veritas Genetics was the first to bring whole genome sequencing and analysis directly to individuals, breaking the mythical $1,000 genome barrier.
CBC worked across the entire communications continuum, from core messaging to website development to advertising.
During our time with Veritas Genetics, the combined marketing effort played a key role in growth from pre-revenue to high eight figures (details remain private.)
