Janssen Bio Therapeutics Center of Excellence

Naming, Identity and Design

The Center needed its own clear identity to attract top talent. The new name evoked energy and movement, and the design expressed innovation, fresh thinking and possibility.

Trade Show Promotions and Sales Materials

BIO Launch

Keynote Speaker Luncheon
Red Carpet Video Tunnel
Ubiquitous Re-Branding Presence
“Party within a Party”: JBIO Mixology Lounge
Cafe de art and science mixologist; surprising, inspiring, unique…a mix of organic elements
Fusion of sound, color and imagery.
Lab-coat clad waitstaff offering libations in beakers and test tubes
Eclectic hors d’oeuvres